This Mexican-based brand works directly with artisans in LATAM countries, providing them with work to help lift them out of poverty through their unique supply chain. B.good PR was brought on to handle their expansion/launch into the U.S. in August 2020. Through unique narratives and creative ideas such as hosting a Dia De Muertos virtual media event, b.good PR has successfully landed top coverage and high- brow partnerships for the brand such as CNTraveler, Urban Daddy, Real Simple Print, Men’s Journal Print, Men’s Health, Women’s Health, Well+Good, and b2b business deals with Delta that stemmed from a placement in the December 2020 issue of Travel+Leisure print magazine.