About us

Beth Bassil and Danielle Goodman have 20+ years combined experience in the PR and communications industry. The powerhouse duo works closely with clients’ internal teams in order to build creative roadmaps that shape stories and resonate with your consumers. The two met on a blind coffee date in Los Angeles and decided to make it official in 2020 and launched b.good PR - working with unique brands and founders that are devoted to creating products, platforms and services that offer good to our world.

wellness + lifestyle + beauty + fashion + creativity

wellness + lifestyle + beauty + fashion + creativity

Meet The Founders

  • DANIELLE GOODMAN

    Danielle is a communications and branding expert specializing in the luxury fashion and lifestyle markets. She has years of experience in public relations and strategic partnerships. Prior to starting b.good PR, Danielle worked alongside some of NYC’s biggest emerging designers like Prabal Gurung, Rachel Roy, Misha Nonoo, and Sachin & Babi. Partnerships and press highlights include activations with deGournay, Instagram, Tesla, securing a TRESemee TV commercial for Misha Nonoo, ALDO Rise collaboration, WSJ female founders dinners, CFDA {Fashion Incubator}, Forbes ‘30 under 30, CFDA/Vogue Fashion Fund and more. Danielle resides in LA with her family. When she is not working you can find her on a hike or enjoying surf Sundays in Malibu.

  • BETH BASSIL

    Beth started her career working in-house as PR & Marketing lead at HALSTON and then soared at renowned NYC-based public relations agencies such as Agentry PR and Jennifer Bett Communications. Beth’s past clients range from StockX, M.Gemi, Cuyana, Knix, Alala, David Hart, Parachute, Original Penguin and others in the fashion/lifestyle space. A go-getter, the life of the party, Beth works the room and always walks away with a lifelong friend or client. She is Reiki certified and brings comfort to everyone she meets. Beth now resides in New York with her family.