Sleepy Tie is a a one-of-a-kind viral sensation that protects and prolongs styled or blown out hair to last for days. A big part of the brands success was through its strategic presence on TikTok and Instagram, along with being signed up for affiliate marketing platforms like  Share-A-Sale and Skimlinks. The product has a clear mission and function with an appetizing price-point. B.good PR secured standalone press coverage on sites like Bustle, InStyle, BuzzFeed, Mane Addicts, StyleCaster, PopSugar…to name a few. Additional coverage in shopping stories on sites like ELLE.com, MarieClaire.com, Today.com and more.