KINDLY

Client
kindly

Our Work
Top-tier press coverage to align with launch. Stand-alone press in addition to market and shopping round-ups for continued momentum.

B.good PR works with Gelmart International, a 70+-year-old intimates manufacturing company that incubates brands. In August 2022, b.good PR handled the launch of “kindly” - the first-ever plant-based bra cups sourced from sugarcane sold exclusively at Walmart retail stores and Walmart.com. B.good PR set up a virtual launch event with the ‘Cocktail Architects’ to make delicious sustainable cocktails using sugarcane and secured top-tier press coverage on launch day and the days to follow. Top press highlights include (but not limited to): AdWeek, Forbes, Morning Brew, Real Simple, US Weekly, Vogue Business, Well+Good and more.

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