SIDIA
Client
SIDIA
Our Work
50+ press placements, founder and brand profiles, shopping stories, podcasts and more. Positioning Erin Kleinberg as a powerhouse in the lifestyle sector building a comfort-first heritage brand named after her beloved grandmother.
Erin Kleinberg, Founder of comfort-first lifestyle brand, SIDIA launched in 2020. Most recently b.good PR launched SIDIA’s lifestyle sector, introducing luxe hand-poured candles, making a major splash with lifestyle, fashion, beauty and business press. Focusing on the idea of “scent-therapy,” and how the candles are more than just a candle, but a tool to use in one’s wellness routine.
b.good PR secured over 40 press placements on the candle launch alone. To create a full experience, SIDIA co-hosted a virtual media event with Japanese artist, Megumi, to talk about their partnership of dried florals x SIDIA for the candle launch. Top press highlights included (but not limited to): Complex, Fashionista, W magazine, GQ Magazine, WWD, Hypebae, Who What Wear, Very Good Light, and more.
