Eugenia Kim is a 20+ year old iconic millinery/headband brand based in NYC. The team came to b.good PR in March 2021 because they wanted fresh narratives to reintroduce the brand all while cultivating meaningful relationships and brainstorming innovative partnerships with brands and influencers. Another pillar of focus has included partnering with beauty brands such as MegaBabe, Rahua, Kusshi, OPULUS Beauty Labs, to name a few. B.good PR assisted the team in launching a “mystery box” which includes a special Eugenia Kim product and surprise products from renowned beauty brands. B.good PR has successfully landed coverage with outlets like Coveteur, Goop, Marie Claire, Vogue, WSJ Off Duty, The Zoe Report and more.